Advertising: Information or Manipulation? Essay -- Marketing Business

Advertising: Information or Manipulation? In today’s difficult economy who can afford to spend their hard-earned money carelessly? Americans want good quality and low prices, and businesses that advertise their product make saving money possible. Advertising was created for one reason, so businesses could make known their product (Black, Hashimzade, and Myles). Some consumers may argue that advertising is not informative, but that it is manipulative because some advertisements make false claims. Fortunately, there are regulations and consumer rights that promote truth in advertising. Consumers must embrace their rights to keep advertising the way it is meant to be. Advertising is meant to be informative and not manipulative, and consumers play a great role in promoting truth in advertising. Advertising in America was created when businesses wanted to attract customers by providing information about their product or service (Black, Hashimzade, and Myles). Advertising has been used for many centuries, and was even used during the American Revolutionary War, 1775-1783. Businesses used different advertising techniques such as posters and signs to provide consumers with information about their products, and to persuade them to buy American. Before the war, Americans received their goods on ships from England. The American colonies won the war and became the United States of America. Now it was important for Americans to build a strong American economy (Milton 9). Even today American’s are partial to anything that says, â€Å"Made in America.† The economy thrives because of consumerism, so if advertising brings in more businesses than Americans benefit as well. Americans continue to benefit from the use of product and s... ...dleton, Kent R., Robert Trager, and Bill F. Chamberlain. The Law of Public Communication. 5th ed. Boston: Allyn & Bacon, 2002. 299-341. Print. Milton, Bess. Advertising. New York: Children’s Press, 2004. 9. Print. Mitra, Anu, Mary Anne Raymond, and Christopher D. Hopkins. â€Å"Can Consumers Recognize Misleading Content in a Media Rich Online Environment?.† Psychology & Marketing 25.7 (2008): 655-674. Business Source Complete. ESBCO. Web. 27 Oct. 2010. pdfviewer?vid=4&hid=13&sid=6735641b-1986-4a51-857c-c7676ec5d556%40sessionmgr12>. NAD Review. The Advertising Industry’s Process of Self-Regulation. Council of Better Business Bureaus. 08 Mar. 2010. Web. 27 Oct. 2010. . â€Å"The Pepsi Cola Story.† Pepsi. PepsiCo, n.d. Web. 15 Oct. 2010. . Advertising: Information or Manipulation? Essay -- Marketing Business Advertising: Information or Manipulation? In today’s difficult economy who can afford to spend their hard-earned money carelessly? Americans want good quality and low prices, and businesses that advertise their product make saving money possible. Advertising was created for one reason, so businesses could make known their product (Black, Hashimzade, and Myles). Some consumers may argue that advertising is not informative, but that it is manipulative because some advertisements make false claims. Fortunately, there are regulations and consumer rights that promote truth in advertising. Consumers must embrace their rights to keep advertising the way it is meant to be. Advertising is meant to be informative and not manipulative, and consumers play a great role in promoting truth in advertising. Advertising in America was created when businesses wanted to attract customers by providing information about their product or service (Black, Hashimzade, and Myles). Advertising has been used for many centuries, and was even used during the American Revolutionary War, 1775-1783. Businesses used different advertising techniques such as posters and signs to provide consumers with information about their products, and to persuade them to buy American. Before the war, Americans received their goods on ships from England. The American colonies won the war and became the United States of America. Now it was important for Americans to build a strong American economy (Milton 9). Even today American’s are partial to anything that says, â€Å"Made in America.† The economy thrives because of consumerism, so if advertising brings in more businesses than Americans benefit as well. Americans continue to benefit from the use of product and s... ...dleton, Kent R., Robert Trager, and Bill F. Chamberlain. The Law of Public Communication. 5th ed. Boston: Allyn & Bacon, 2002. 299-341. Print. Milton, Bess. Advertising. New York: Children’s Press, 2004. 9. Print. Mitra, Anu, Mary Anne Raymond, and Christopher D. Hopkins. â€Å"Can Consumers Recognize Misleading Content in a Media Rich Online Environment?.† Psychology & Marketing 25.7 (2008): 655-674. Business Source Complete. ESBCO. Web. 27 Oct. 2010. pdfviewer?vid=4&hid=13&sid=6735641b-1986-4a51-857c-c7676ec5d556%40sessionmgr12>. NAD Review. The Advertising Industry’s Process of Self-Regulation. Council of Better Business Bureaus. 08 Mar. 2010. Web. 27 Oct. 2010. . â€Å"The Pepsi Cola Story.† Pepsi. PepsiCo, n.d. Web. 15 Oct. 2010. .

How to Become a Effective Teacher Essay

In general, education is a term often used to refer to formal education, which covers a range of experiences, from formal learning to the building of understanding and knowledge through day-to-day experiences. In fact, individuals receive informal education from a variety of sources, such as family members, peers, books and mass media. All of them have exerted a strong influence on informal education of the individual. On the other hand, throughout the processes of teaching and learning, education can also refer to a wide variety of discipline such as computer science, chemistry, health science, society and linguistics, etc. Undoubtedly, in almost all societies, attending school and receiving an education is extremely vital and necessary if one wants to achieve success or even want to obtain an entrance ticket to a better social ranking; however, common sense is sometimes hard to learn from the books directly ¾one can have all the book knowledge in certain professional field, but formal education wont get him or her far if a individual dont know how to behave with his or her co-workers, superiors, and or even family members. In my understandings, education should be comprised by formal and informal studies, and should be carried out in the process through out ones lifetime. More importantly, education cannot be succeeded without motivation. A high-quality education is really essential for an individuals success in todays society. Without a good quality education how would the next generation be able to compete for jobs? Todays new technologies are becoming more and more intricate to run. Life is not easy; if you dont have the knowledge as everyone else dose. Most likely, you will not be as successful as the one with the higher education. According to Bonnie Neff, my high school English teacher, knowledge is the key to success! As for me, I know that the knowledge I gained will be a great tool to implement later in the future. Comprehending something new, will let me visualize and expand the knowledge that I already have to a greater extent. There was a discussion in one of my class last year, one of my teachers was telling me about why there were so many students failing, and falling behind on the required subjects. Teachers are confronted with the problem of keeping up with the fast pace at which kids are expected to learn today. That one particular discussion made me wondered what it is like to become a teacher?And what approach does to a teacher have to take to get to students, to come up with ideas to help their student to stay on the right track? With a strong effort by teachers even the most limited student can have a higher education. Now, that Im tutoring in an elementary, kindergarten to be exact. Ive been helping Mrs. Le with her students for about two months. In her classroom, I was pretty amazed by the way how her students were so eager and enthusiastic while learning something new. Ive realized that once you pull off the difficult challenge of providing the student needs, its a breather to know that, youve done your job. Now, your student feels like he can accomplish any goals he or she sets for. In my opinion, I think that this is why teachers love their job because theyre passing down the knowledge that he or she had collected and are making a difference in their students life. It takes a lot of hard work to become a good teacher. Good teachers must not only know their subject matter extremely well but also be sensitive to their students feelings to ensure that everyone in the class feels that they can be successful. (Calhoun 11). A successful teacher starts with the proper credentials. The road to become a competent and certificated teacher is both challenging and rewarding. (Shockley and Cutlip 21). In order, for you to become a teacher you have to decide upon a major and a minor teaching field. Your major is the area of the studies in which you will become most expert on. It requires more courses, more time, more work, and more attention but it will pay off to a great extent in the future. (Shockley, and Cutlip 43). You need to make a choice on the grade level or subject area for your major. You can either choose to teach in an elementary school, secondary school, or college. During the years of college you have to take curriculum requirements such as: general education, fine arts, humanities, history, science, mathematics, and social science. A typical college, which operates on a semester basis, requires 123 total credits hours for a bachelors degree. (Shockley, and Cutlip 22). In addition, prospect teachers face challenge during the early years of teaching. Getting accustomed to the hard work required in the classroom and responsibilities involved in teaching can be extremely tough for new teachers. (Calhoun 8). There are specific traits and qualities that can be useful to help and understand what the students are going through. You must have patience, creativity, preparation, and discipline. Last, to get an insight view of being a tutor I had an interview with Gabriel Melano, a Communication studies tutor in Sacramento City College and readying tutor at the Sacramento Unified District. Whether, you deiced to teach in an elementary school, high school or in college just have in mind that you need to have patience and creativity with all of your students. When you are trying to help someone learn, having patience is an essential necessity (Calhoun 14). These students are undergoing vast developmental changes that require a lot of attention and sensitivity. (Calhoun 22). At the early childhood level, teaching these youngsters is less focused on curriculum and content and more on motivating the children to learn and influencing their self esteem. The teacher must establish an environment conducive to learning on which developing mind can grow and expand. (Calhoun 20). Teaching in high school filled with teenagers is a bit different than teaching younger kids. Not just the age different, but also they way these teens think of themselves. You must understand that, during this stage of development, teens are seek their own personal style and identity. (Calhoun 24). A High school teacher must be able to inspire and motivate so that the learning will continue to take place despite all of the other challenges that the students are facing. (Calhoun 25). Having a keen understanding of this age group and being familiar to how students develop affects his or her learning style. Some student might be afraid to speak up to ask for help. By having patience is a way to gain the insight thought of your students need of learning. Every child learns differently so donÂ’t ever come to a conclusion. Youngster absorbs information and develops skills at his or her pace. (Keogh 3). Youngster might be confused with the way how you are trying to teach a specific subject. By being creative and trying to figure out tiny ways to help your students to comprehend show that youre willing to do what it takes for him or her to learn. The activities are much more teacher-directed as in the rest of the school program, and pencil-and- paper tasks are required for sustained period of time. (Calhoun 57). Letters names, letter recognition, colors, shapes, sizes, games, and other relationships are expected of kindergarten students. (Calhoun 57). If a student is a visual learner teacher can use flash cards with pictures to get through a point of what they are trying to get them to know. Teachers can make teaching fundamental for students. Teachers can use different ideas of how to approach something they are trying to teach and find many different ways to help students learn. Students know the name of the subject, and they can use their imagination to present the material in the way that student can understand. (Calhoun 14). By having, creativity is what makes the classroom come alive, and it is what helps student learn and appreciate learning. (Calhoun 15). Teachers who are models of organization and preplanning not only help their students learn but also show them how to be organized themselves. (Calhoun 16). When a teacher shows that he or she know what is important, then the student will be more responsible in doing their work. Designing a good lesson plan help put with time consuming because you already got everything all set. As students grew older you might have to be more discipline. This age of groups is extremely active, and the learning environment must be challenging for them. (Calhoun 22 and 23). If a student tends to get bored, they can find their own avenues for relieving themselves from boredom. They usually, take the form of some kind of classroom disruption. When this happens, you have to find a way to prevent this from happening again. For younger kids, all it takes for them to stop playing or goofing around is when you tell them that you plan on calling his or her parents and have a little talk with them with the way how he or she is behaving inappropriate. So, once a young kid hears that treat about calling her or his parents the kid usually start to pay attention again. When it comes to high school teenager it doesnt work that way. In ways, high school teenagers need more discipline to control their behavior. This is the age where they feel to overwhelm with everything. Having a good communication with the teenager can help you understand why they tend to act up in the classroom. On my interview with Gabriel Melano I had asked him a few questions about being a mentor. The first question that I had asked him was, what inspired you to become a tutor? He responded, During elementary school I started helping other students out and it made me felt good inside about myself. Knowing that you make a difference on someone elses life and their gratitude just makes me feel like I have a good purpose in life. The next question that I had asked him was, What has been his biggest challenge so far? He responded, My biggest challenge as a tutor has been motivating children who many have given up on. There are students who set their mind and wont even try to learn. It makes me sad to see someone so young being pessimistic. The next question that I had asked was, Do you feel like you have accomplished anything so far? Gabriel, I am happy to say that every time when a student succeeds I succeed. I also learn a great deal from every student to work with. Last, question that I had asked Mr. Gabriel, Do you have any type of skills to make teaching easier? His answer: Patience with kids.Teachers are the people who are able to bring out the best in others. These are the people that can be able to combines two important types of learning and making the best out of it. When students feel unsuccessful and under-appreciated, they can lose their desire to work hard and can begin to believed that they are less talented or worthy than their classmates. (Calhoun 11). Teachers who possess quality by having patience, creativity, and discipline often receive visits and letter of gratitude from their students long after they have graduated. Teachers should be more appreciated from all those hard work that they put us through. Our teachers wanted us the students to feel more prepare as we go on with the next challenge ahead of us. They were leading our hand to face the Reality of this world called life. Thank you so much for all the things that youve done for us to be where we are at right now.

Identity in Hurtson’s Their Eyes Were Watching God,...

Identity in Hurtson’s Their Eyes Were Watching God, Kingston’s Woman Warrior, and Spiegelman’s Maus Despite being a very diverse literature genre in terms of influence and inspiration, North American literature encompasses many works that share some very common thematic elements. Though there are several themes shared, one in particular can be found in most any work – the importance of identity. Particularly in some selected pieces yet to be named, identity is a very important element, not only because it is a necessity for a main character in any work of literature, but because these works express ideas about identity as being very individualistic – as opposed to being a mere result of cultural surroundings. Zora Neal Hurtson’s Their†¦show more content†¦She departs in secret from Logan and marries a newfound companion named Jody Starks, who she initially believes is a companion better suited to help her celebrate her individual identity. Yet, as their marriage progresses, and Jody becomes mayor in the town they relocate to, Jody begins to exercise hi s newly acquired power on her and against her wishes, and she becomes a mere fixture to Jody and his aspirations of power and influence. Again, this commanding influence from outside culture hampers her attempts at finding her identity, and again she becomes unhappy, and after finally voicing her displeasure at Jody, he even exerts physical force on her and assaults her. After their marriage ends, and Jody perishes shortly thereafter, she begins to date a young man whom she meets named Tea Cake, and finds a strong attraction for him, and marries him. Here is the ultimate culmination of her search for her own identity – not only does she go against common cultural precedent by marrying a man twelve years younger than her, but by doing so, she finds a companion not strong enough to exert overbearing power on her, and Tea Cake allows her to celebrate her independence with him. Though their marriage does end, it comes about by Tea Cake tragically perishing, not by a decision by J anie to leave her mate as in the previous cases. Yet, even though Tea Cake is gone, she still feels free, and is able to celebrate her